Palm Beach Island

Marketing & Design

Okay, your cool blog is done. Now all that’s left is to publish and get readers. Think of blogging as part of your marketing strategy – because it really is.

Blogs help people find you through search engines. But you can also share your blogs on social media platforms to get people ooh-ing and ahh-ing over your work on your website. The goal is to show them around the place, dazzle them with your work, and hopefully they’ll end up booking their own sessions – or signing up for updates! Sharing is easy. Just click “Share” and post to the social media of your choice. Done and done.

Our last notes are about design. Both for your overall blog layout and for each post.

1. People are visual creatures... but you know that already. A beautiful blog will encourage people to stay & read more! Your blog comes with a bunch of layout options so you can create a gorgeous experience for your readers.

2. If you write a longer article, try to break up the words with images peppered throughout. Photos make for a more enjoyable read!

3. If you have extra widgets, you can easily embed them in the footer or sidebar of your blog. Putting in a subscription form, for instance, is a great idea to keep people hooked on reading your blog!

That’s about it! You now know everything you need to make a great blog for your business! Good luck, champ. I know you’ve got this. But if you ever have any questions, drop us a line, and we’ll be glad to help!

Happy blogging!

Xoxo,
PhotoBiz